DataMuse | Monetise Your Data
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The Muse

We blog here about growth and data.

Considering A Recommendation Engine? Read This First.

A recommendation engine has the potential to put some serious rocket fuel behind sales numbers. It can also fall flat, which is disappointing (but also preventable). As with any technical investment, decisions need to be made in the design of the engine that impact on cost, build time, and performance. Here's what you need to know.

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6 Things All Non-Technical People Should Know About Machine Learning

Want to know enough about machine learning to be dangerous in technical meetings? Want to know what questions to ask your engineers? Want to know how machine learning is relevant to what you do? Read this.

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How To Engineer Luck With Data

Luck is the critical element in the history of every successful business. It's that market 'Aha!' moment, that inflexion point where something just 'clicks'. It's being at the right place at the right time. Is luck, by design, a chance, an accident, a coincidence? Or can you reliably engineer it? We think you can. Here's how.

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3 Ways Data Will Transform Your Business

Collecting volumes and volumes of data is easy. We've been doing it for ages. The challenge that not many have stepped up to is how to separate the signal from the noise and make data actually work for your bottom line. Here are three ways you can transform your business if you know how to use it right.

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The Most Important Business Data That You Have And Aren't Using

If you're a digital business with a CRM and tracking data, you're sitting on a gold mine. You might think you're using what you know to grow conversions, but are you? Here's the most important business information you have but aren't maximising. Yet. 

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Monetise Your Data With These 3 Tools

If your business has a digital presence (i.e. a website) you need to make sure you're front running the competition on the data you collect and how you use it. To get to the front of the pack, there are three analytics tracking tools you must have to make sure you monetise data and maximise data ROI.

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How To Think Like A Scientist And Grow Your Business

Optimising your sales funnel and growing your business doesn't have to rely on guess work. Throwing darts at dart board is a fun party game, but maybe not the best growth strategy. Here's how you can think like a scientist and grow your business, one experiment at a time.

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