A recommendation engine has the potential to put some serious rocket fuel behind sales numbers. It can also fall flat, which is disappointing (but also preventable). As with any technical investment, decisions need to be made in the design of the engine that impact on cost, build time, and performance. Here's what you need to know.
Want to know enough about machine learning to be dangerous in technical meetings? Want to know what questions to ask your engineers? Want to know how machine learning is relevant to what you do? Read this.
There is no bigger news in the world of retail in Australia than Amazon. Every online marketplace and every Australian retailer, in a best case scenario, will lose customers to the tech giant. But Australian retailers have a home soil advantage. Will they use it?
Loyalty programs are designed to collect customer data and that data can be used immediately to improve customer experience and sell more. Start any customer loyalty analysis with these two questions and you'll be well on your way to maximising your loyalty data ROI.
Luck is the critical element in the history of every successful business. It's that market 'Aha!' moment, that inflexion point where something just 'clicks'. It's being at the right place at the right time. Is luck, by design, a chance, an accident, a coincidence? Or can you reliably engineer it? We think you can. Here's how.
How your data is captured, analysed, and used directly impacts how valuable it is and how hard it works for your bottom line. An analytics stack is the backbone of a data-driven organisation. A perfect analytics stack is one that is customised, fit for purpose, and grows with your business. How do you get one? Read on.
There's a lot of talk about how important a data driven culture is. We hear about how some businesses are losing out to data-driven competitors. But exactly how to be data driven is less clear. Here are six (very actionable!) elements every data driven business has gotten right.
Collecting volumes and volumes of data is easy. We've been doing it for ages. The challenge that not many have stepped up to is how to separate the signal from the noise and make data actually work for your bottom line. Here are three ways you can transform your business if you know how to use it right.
If you're a digital business with a CRM and tracking data, you're sitting on a gold mine. You might think you're using what you know to grow conversions, but are you? Here's the most important business information you have but aren't maximising. Yet.
If your business has a digital presence (i.e. a website) you need to make sure you're front running the competition on the data you collect and how you use it. To get to the front of the pack, there are three analytics tracking tools you must have to make sure you monetise data and maximise data ROI.
Thinking about implementing some tracking analytics on your website? Awesome! Remember that it's not as easy as a little HTML snippet would lead you to believe. Before your analytics Kung-Fu gets Confucius, read this post for what you need to know to get it right the first time.
The world is digital and in the digital world everything is trackable. What can be tracked can be measured, and what can be measured can be optimised. Today's most successful businesses use customer data to grow profits. How can data can transform yours?
We all have them: zombie customers. These are the people who come around but don't buy or buy once and disappear. If you're tracking data the right way you know who they are. Read about 3 types of zombie customers and how to get them back.
Optimising your sales funnel and growing your business doesn't have to rely on guess work. Throwing darts at dart board is a fun party game, but maybe not the best growth strategy. Here's how you can think like a scientist and grow your business, one experiment at a time.