AUSTRALIAN FINTECH

DATA MINING AND ANALYSIS FOR CUSTOMER DISCOVERY AND SALES FUNNEL OPTIMISATION.

  • Implemented an analytics suite to track online behaviour of visitors and members including website tracking, A/B testing and heatmaps, and live chat. 
  • Data mined CRM to discover customer demographics
  • Overlaid customer demographics with product usage data to segment customers into least and most active/valuable and identify opportunities
  • Used customer demographics data to re-imagine onboarding, messaging, and advertising channels
  • Identified sales funnel friction points
  • Crafted a communications strategy designed around the demographics analysis to decrease attrition and increase purchases through the friction point
  • A/B tested and split URL tested landing pages from a variety of traffic sources to increase website conversions

RESULTS

  • 450% increase in the proportion of transacting customers

  • 36% increase in funnel throughput

  • 42% increase in website conversions

CARROTS MONEY

DATA MONETISATION STRATEGY / ANALYTICS STACK RECOMMENDATION & SPEC

"Working with the whip-smart Alex and Natalia from DataMuse has been invaluable for Carrots. They have worked side by side with us to deeply understand our customer problem, product + vision.

With this understanding they have provided tailored strategy + tactics to enable us to draw crucial insights from the customer information we're working with on a daily basis, while aligned with our vision.

Engaging DataMuse at an early stage has positioned us for growth — their insight has informed our business strategy and commercialisation model. They're also a pleasure to work with!"

- Jacqui Park, Founder