DATA MINING AND ANALYSIS FOR CUSTOMER DISCOVERY AND SALES FUNNEL OPTIMISATION.
- Implemented an analytics suite to track online behaviour of visitors and members including website tracking, A/B testing and heatmaps, and live chat.
- Data mined CRM to discover customer demographics
- Overlaid customer demographics with product usage data to segment customers into least and most active/valuable and identify opportunities
- Used customer demographics data to re-imagine onboarding, messaging, and advertising channels
- Identified sales funnel friction points
- Crafted a communications strategy designed around the demographics analysis to decrease attrition and increase purchases through the friction point
- A/B tested and split URL tested landing pages from a variety of traffic sources to increase website conversions
450% increase in the proportion of transacting customers
36% increase in funnel throughput
42% increase in website conversions
DATA MONETISATION STRATEGY / ANALYTICS STACK RECOMMENDATION & SPEC
"Working with the whip-smart Alex and Natalia from DataMuse has been invaluable for Carrots. They have worked side by side with us to deeply understand our customer problem, product + vision.
With this understanding they have provided tailored strategy + tactics to enable us to draw crucial insights from the customer information we're working with on a daily basis, while aligned with our vision.
Engaging DataMuse at an early stage has positioned us for growth — their insight has informed our business strategy and commercialisation model. They're also a pleasure to work with!"
- Jacqui Park, Founder